You know you're capable of closing more deals.
So why aren't you?
Founding 12-week group · Waitlist open
Join the waitlistMeet your coach
I know what it feels like to be stuck.
I've spent about 12 years in construction and home improvement sales, and I'm still out there selling. I've been a top performer, and I've also had stretches where I knew I was capable of more but couldn't seem to put it all together. That's part of why I coach. I know how frustrating it is to have the ability, put in the effort, and still feel like something's missing. Sometimes you need someone who can see what you can't see on your own.
12 YEARS / construction sales
STILL / actively selling
$50M+ / in deals closed
Client results
“Earned 45 grand in commissions last month alone.”
“It's already paid for itself three or four times over.”
“No better investment you can make for your career.”
Dallas Leitz
Coaching client · 5-star review
The real frustration
You’re doing okay. But you know there’s another level.
You've had great appointments. You've closed tough deals. You've seen what you're capable of. But you can't seem to get there consistently.
So you work harder, try another script, or look for a better way to handle objections. And sometimes that helps. But you're still not sure what's actually holding you back.
It's hard to fix something when you don't know where to look.
Most companies teach the product and give you a presentation to memorize. That's a starting point. But it doesn't always teach you how to read a customer, think on your feet, handle pressure, or recognize the habits that keep showing up in your appointments.
The group coaching program
Let’s work on what’s holding you back.
Featured 01 / 12-week group coaching Group Coaching 12 weeks of practical coaching, built around real sales situations. Discovery. Objections. Closing. Confidence. Consistency. $500/month for 3 months or $1,200 paid in fullSave $300
We start with the sales challenges you're facing right now. Maybe it's discovery, price objections, or closing. We work on the skill first. Then we look at what else might be getting in your way—confidence, habits, thinking, or how you respond under pressure. The goal isn't to make you sell like me. It's to help you become more effective at being you.
Bring the real situations from your appointments. We’ll work through what happened, what you might have missed, and what to do differently next time. You’ll learn from your own challenges and the other reps in the group.
THE GUARANTEE
Coaching won't replace the work, and I won't pretend it does. But if you do the work and it doesn't pay off, you don't lose your money.
Attend at least 8 of the 12 weekly calls (recordings count), finish the core trainings, and log your deals each week. If you close no more deals over the 12 weeks than you did in the 12 weeks before, email me at the end and I'll refund your payment in full. No arguing.
What's inside
- Practical video trainings and PDF resources — discovery, presenting, objections, closing, confidence, and mindset.
- Real-deal breakdowns — submit a written sales situation or question. We’ll work through selected examples together on the group call.
- Weekly live group coaching — direct feedback, practical adjustments, and a place to work through what’s actually happening in your sales process.
Other ways to work with me
We work your deals, your pipeline and the sticking points costing you closes. Personal coaching, direct access between calls, plus the community and video library.
DM me on InstagramI train your sales team on The AZ Sales Standard: discovery, objections, follow-up and closing. Built for owners who are done watching good leads die with average reps.
DM me on InstagramClient reviews
Hear from reps I’ve worked with.
Straight answers
Before you join.
Who is it for?
Construction and home improvement reps who know they can do more. Whether you're stuck at the same level or already performing well, we'll focus on what will actually move you forward.
How does Film Room work?
Write up a real appointment, question, or situation where you got stuck. We'll break down selected examples on the weekly group call. You don't need to submit a recording.
Is this individual coaching?
No. It's a small-group program with weekly live group coaching, practical trainings, and shared real-world examples. The group is capped at 20.
What happens after I join the list?
Joining is free and doesn't commit you to paying. You'll be contacted with enrollment details when the group opens.
First live group
You don’t have to figure it all out alone.
If you know you’re capable of more, join the waitlist for the next 12-week group.
Join the waitlist